Tuesday, June 15, 2010

VJs and RJs move on. Its time for TJs.

Heard that MTV will soon have TJs i.e Twitter Jockeys on its shows rather than VJ's.

We were, i guess, part of the generation whose youth (25-40)coincided with the onset of liberalisation in india. We were called the X-generation. But before you knew, as we took cover under Loreals & Revlons, the Gen Ys took over from us lock, stock and barrel. They were smarter, zanier and meaner.

This wasnt the only dramatic change. There was more to follow. Email accounts - something that we didnt grow up with - but adapted to with great zeal and speed suddenly became obsolete as they gave way to social networking, almost overnight changing the entire demeanour of our connect with the world.

One of the first symbols of our youthful attitude then was an affinity towards irreverent music channels - primarily MTV & Channel V. We connected with their VJs, their music and importantly their attitude. But i guess, in the im-permanence of life lies its biggest secret. So now i learn that VJs, RJs et al are old fashioned. Its time for Twitter Jockeys. They'd ofcourse connect with tweeters and other surreal bugs in the digital world, keep track of celebs lives and ofocurse keep the junta updated on TV!

Then ofcourse there is that entire fraternity of networking specialists, podcasters and virtual reality enthusiasts. Beings -that one finds difficult to relate to.

At times i wish i was living in the early 90's. what a peaceful life it would have been. No mobiles to track you, No electronic mails, no social networking - just old fashioned friends and physical contacts with the world that you chose to be in touch with and a simplistic life you could understand. What bliss !

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